First the good stuff.  There are so many great new features to be excited about as a developer and a consumer.  For many iPhone users, the thought of being able to multi-task on their phone is long, long overdue.  From the looks of the developer preview beta i just downloaded and installed , many people will like 4.0.

Dear Unity developers,
I wanted to take a moment today to follow up on my blog last Friday regarding the recent controversial changes in the the iPhone OS 4.0 beta ToS. The news about this change from Apple has drawn a lot of attention and stirred up very strong emotions in many developer communities, including ours. There’s also been a great deal of commentary about how these changes will be interpreted and applied by Apple and still more discussion about Apple’s intent with these changes. Unity learned of these changes with the rest of you just last Thursday and today, there remains a great deal of uncertainty about these changes being final and what we may need to do to comply.

A Modern Requirement For Today's Competitive Marketplace.

At the 2010 annual CES conference a panel of industry experts gathered together to discuss the impact of iPhone apps on culture, technology, advertising and entertainment. What did they conclude ? An iPhone app for your business is simply not an option. It is a modern requirement for today's competitive marketplace.