Search Engine Optimization

Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available.

#10 - Approximately 250 millions searches are performed per day on Google alone.

#9 - Online marketing = a virtual salesman 24/7/365

#8 - Natural search result listings are 85% of all clicks, as opposed to only 15% for Pay Per Click (PPC)

#7 - Online marketing up an average of 8.6% a year through 2011. $41B spent in 2007, $69B by 2011

#6 - Online marketing currently at 7.6% of all media advertising spending is projected to be at 15.2% in 2013.

#5 - E-Commerce sales will grew 4.4% in 2009  to $141B, and jump to 16.5% in growth in 2010.

#4 - Recent Phoenix Business Journal states an estimated $25B leaving print media and going directly to internet marketing.

#3 - Your competitors are getting wise! SEO utilization is at 39% of all businesses, up from 19% in 2007.

#2 - Increased brand visibility and awareness as 8 out of 10 people find companies they eventually do business with online.

#1 - Best way to initiate a direct response as it is the only form of marketing that puts you in front oftargeted prospective customers who are looking exactly for what you offer.

Adobe's Side Of Things

 A little over a week ago Apple released a new draft of their iPhone developer program license which contained the following clause:

A Modern Requirement For Today's Competitive Marketplace.

At the 2010 annual CES conference a panel of industry experts gathered together to discuss the impact of iPhone apps on culture, technology, advertising and entertainment. What did they conclude ? An iPhone app for your business is simply not an option. It is a modern requirement for today's competitive marketplace.