Why Your Company Needs An iPhone Application Now

A Modern Requirement For Today's Competitive Marketplace.

At the 2010 annual CES conference a panel of industry experts gathered together to discuss the impact of iPhone apps on culture, technology, advertising and entertainment. What did they conclude ? An iPhone app for your business is simply not an option. It is a modern requirement for today's competitive marketplace.

“It’s like 10 years ago when the debate was: ‘do I have to get a website or not?’” said Walker Fenton, GM of NewsGator’s Media & Consumer Products. “People were unsure, but these days, the answer is obvious: if you’re not on the Web, it’s like you don’t exist.”

Fenton added that companies must be on the iPhone.

“It’s almost a requirement,” he said. “You’ve got to be on the iPhone; same as you’ve got to be on the Web.”

He concluded: “If you are wondering about whether or not to get on the mobile, the answer is ‘yes’.’ Get on the mobile now.”

With millions of new iPhone ,iPod Touch and now iPad users being added every month, can your business afford to ignore this incredible delivery channel?  The answer is simply, no.

The Many Rewards Of Having A Mobile Application For Your Business

Establishing Brand Recognition and Identity

The popularity of the iPhone/iPod  has surpassed many people's expectations for sales and popularity.  It's influence has changed the way people consume media, entertainment and subtle facets of everyday life.   It's not hard to see why so many people have fell in love with the platform.  It's easy to use , makes your life easier and more enjoyable. Oh and it just happens to conveniently fit in your pocket wherever you choose to go.

For a business with the right iPhone app, this opens a world of possibilities that many companies and advertisers could only dream about obtaining.  The right app allows your company to establish your brand and identity and stand out from the competition.  As of 2009, there are an estimated 16 million iPhones active.  That is a tremendous opportunity to place the spotlight on your company on a medium with explosive growth that shows no sign of slowing down.  It is safe to say that we are all bearing witness to the mobile revolution.

Attract A New Demographic Of Users

According to a recent Nielsen study the iPhone user demographic opens a gold mine for potential customers , sales and exposure levels.

Demographics

• Adults 35-54 make up the largest portion of iPhone users (34%)Hispanic subscribers make up a larger portion of the iPhone audience (21%) than of the total U.S. subscriber audience (13%)
• Phone subscribers are twice as likely as total subs to have a household income of $100K+ (44% vs. 22%)

Users

• 98% of iPhone subscribers use at least one data service (yet it’s still notable that 2% of iPhone subscribers only making phone calls with their device)13% of iPhone users have their employer footing the bill (compared to 7% of all subscribers) 
• 43% of iPhone users have a monthly bill of more than $100 (compared to 20% of all subscribers).

Data Usage

• 70% of iPhone users listen to audio tracks on their phone (39% download music directly to the device)
• 66% of iPhone users download software and applications
• 35% of iPhone users watch video on their phones (making them seven times as likely as the typical mobile subscriber to do so)

Engage Loyal Customers

While attracting a new audience to your company is important, creating loyal repeat customers is equally important to the long term success of your business.  When a customer downloads and installs your app on their device, you are establishing a connection with an avenue of direct communication.  This channel allows you to engage existing customers with new product information, special events, exclusive promotions and other valuable information.

Instant Customer Feedback 

An iPhone app for your business  can provide you with instant feedback on your products and services.  Integration with popular social networks such as Twitter and Facebook can lead to increased exposure by word of mouth.

Customer Analytics

A properly designed iPhone app can track , store and help you analyze critical information about your customers regarding your business.  Learn about user tendencies, interests and trends that can help your business successfully adapt to your customer base and needs.

How To Get The Right iPhone Application For My Business

We hope that it has become clear why developing an iPhone app for your business is a modern requirement for today's competitive marketplace.  At the Virtuos Consulting Group, we have experience designing cutting edge iPhone applications for companies of all sizes in different markets and industries.   Our knowledgeable and experienced professionals can help you develop an iPhone application for your business.

Contact us today for a FREE consultation and learn how you can immerse your business in the mobile marketplace.